01
Title & Keywords
Your title is your listing's first impression — and your primary SEO signal. We analyze keyword coverage, search intent alignment, and character optimization.
- Keyword relevance and density
- Search-intent alignment
- Character count and platform rules
- Differentiation from competing listings
02
Photos & Visual Appeal
Photos drive booking decisions. We evaluate your visual presentation — cover photo strength, sequencing logic, and coverage of key selling spaces.
- Cover photo conversion potential
- Room coverage completeness
- Photo sequencing and storytelling
- Comparison to market visual standards
03
Description & Copy
Your description does the persuasion. We look at how effectively it communicates your property's value, addresses guest concerns, and converts browsers to bookers.
- Guest benefit framing
- Unique selling point clarity
- Objection handling in copy
- Scanability and structure
04
Pricing Strategy
Pricing is the most common place money is left behind. We analyze your rate positioning, gap coverage, and whether your pricing logic matches demand patterns.
- Rate benchmarking for your market
- Seasonal and gap pricing gaps
- Minimum night rule impact
- Dynamic pricing tool usage
05
Amenities & Positioning
The gap between what you have and what guests are filtering for is often invisible to owners. We map your amenities against high-demand search filters in your market.
- High-value amenity gap analysis
- Filter-matching for your market
- ROI of adding key amenities
- Amenity highlighting in copy
06
Reviews & Trust Signals
Social proof shapes booking decisions at every stage. We look at your review volume, score, recency, and how well your listing uses trust signals to reassure guests.
- Review score and volume analysis
- Recency and response rate
- Guest communication indicators
- Superhost / Premier status factors